Henderson Land’s latest development, Eight Southpark, in Kowloon City, saw overwhelming demand during its first round of sales on March 1, with all 181 units selling out on the same day. The project, which had a starting price of HK$4.099 million, attracted approximately 6,000 buyer registrations, resulting in an oversubscription of 32 times.
According to the developer, the first batch comprised 120 one-bedroom units and 61 two-bedroom units, all of which were sold out swiftly, generating over HK$960 million in revenue. He also noted that several buyers purchased multiple units, including one buyer who acquired four units and three others who each bought three units. The buyer demographic was evenly split between end-users and investors, with 55% from Kowloon, 40% from the New Territories, and the remaining from Hong Kong Island and other areas.
Given the strong demand, Henderson Land is expected to release additional units for sale in the near future.
Throughout the day, sales figures steadily climbed. Reports indicated that by 3:30 PM, 81 units had been sold, increasing to 106 units by 5:30 PM and reaching 174 units by 7:50 PM. By the evening, the entire batch of 181 units had been snapped up.
Industry experts attribute this enthusiastic response to favorable government policies announced in the latest budget, which have boosted market confidence and stimulated property demand.
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